The best citation sources are easy to figure out.
The second and third tier business directories are the ones that make local SEO hard.
Prioritizing which citations to correct can seem like a monumental task. If you’re in an industry with many niche directories, the headache can quickly turn into a migraine. Some citation cleanups may touch 250+ sources. Our base offering targets 100 total.
We try to add 40 industry/local sources to the 60 below.
The Top 60 Citation Sources for Local SEO
1. Google My Business
3. Apple Maps
5. Express Update | How to Claim & Optimize Express Update
6. Neustar Localeze
7. Bing Places
8. Acxiom | How to Claim & Optimize Acxiom
10. Yahoo! Local
11. D & B
14. Better Business Bureau
20. Chamber of Commerce
22. Insider Pages
33. Best of the Web
47. American Towns
49. City Data
56. Biz Votes
57. The Business Journals
***List Updated 1/1/19
How We Maintain Our Top 60
We work on citations campaigns the first two weeks of every month.
So we update our list every month. The local directory ecosystem is constantly in flux.
For example, Kudzu closed at the beginning of 2019 while we had them ranked 29th on our list.
We expect this trend to continue. Many directory sites are dying. Others are merging.
Google puts 95% of general directories out of business over the next ten years. The only thing we see that could delay this is the Yext-Alexa partnership. Yext is awful. If Alexa Voice systems see a large adoption rate, proliferation of error-prone directory data may continue for a few more decades.
Whatever the case, our list is largely subjective.
Compared to Whitespark’s lists, we emphasize engagement a bit more. They are NAP focused. That makes good sense. We’re talking local SEO citations, after all. It’s about getting your name, address, and phone number consistent across the Web.
Yet the platforms with engagement live. The other ones die.
So our list factors in our suspicions about the future.
We build integrated campaigns focused on sustainable, long-term growth.
Finding Your Industry & Local 40
NAP consistency and syndication is one thing.
But that’s not the only SEO benefit of optimizing directory listings.
Well done citations campaigns also:
- Generate Industry Backlinks
- Generate Local Backlinks
- Send “Trust Signals” to Google
- Create Brand Engagement
- Support Cross-Platform Campaigns
- Generate Leads Directly
The potential is greatest once you niche down.
Local and industry sources often provide powerful SEO opportunities. Beyond that, they can also generate exposure in the real world and other places online.
Hotels and Restaurants: There are 25+ crucial travel sites like Travelocity & Expedia. What’s more, local publishers and influencers can have a major impact on SEO and branding.
Rehab Centers & Addiction Counsellors: Healthcare providers are subject to the rules of the NPI provider database. There are also 50+ niche directories of varying quality.
Internet Marketing Companies: Web designers, SEOs, advertising agencies, and other digital marketers are subject to an obscene number of directories. That’s no surprise; it’s what we do.
Any and every industry has a few important niche directories. Most locations do as well. Competitive industries and heavily populated areas generally have more opportunities. If you’ve changed NAP info, local citations inconsistency can sabotage your Google Maps campaigns.
Citation cleanups in such industries get quite hairy.
You can’t always fix every bad citation online.
That’s why it’s useful to have a few tricks up your sleeve.
We might get deeper into this eventually.
Only time will tell.
For now, just a few hints:
- Press & Media
- Google Properties
- Social & Free Sites
- Structured Data
- NAP Spam
You can figure out the details yourself.
The worst citations profiles often need these tricks to overcome years of bad info. Adding them to otherwise healthy citations profiles can lead to total Google Maps domination. Whatever your situation, think critically and look to the future.
Local citations may not be crucial for that long. Still, we’ll be sure to do them the best as long as they are.
That’s good SEO.
We might say the best SEO.
That’s Greensboro SEO Pro.
Looking for more detail on Local SEO Citations? It’s coming! 😁🤓😍 You can wait patiently or comment below. We’ll be happy to answer any and all questions. Or, if you have a specific request about a brand submit your info for a free SEO audit. We’d be happy to help any way you choose.